Keeping the Eastside Covered with Scott Paine

Scott Paine, affectionately known as “Mr. 425,” has carved a niche in Eastside media through his leadership at 425 Magazine, the only subscription-based consumer magazine in the area. His early exposure to the media world, thanks to his musician father, ignited a lifelong passion for storytelling. For over 16 years, Paine has dedicated himself to uncovering narratives that honor the unsung heroes of the Eastside community, ensuring that their contributions are recognized. In the face of pandemic challenges, 425 Magazine maintained its commitment to high-quality content, delivering every issue on time and focusing on lifestyle rather than COVID-19 news. Paine highlights the ongoing relevance of home-related content, which resonates deeply with readers navigating a changing environment. He emphasizes Bellevue's strategic growth and the community's high quality of life as essential themes in their storytelling. This article showcases Paine's dedication to reflecting the Eastside's diverse landscape and the magazine's role in connecting residents with their community. Through thoughtful narratives, 425 Magazine continues to foster a sense of belonging and pride among Eastside residents.