Business as (Anything But) Usual WeWork Discovers its Stride in a Pandemic

WeWork has embraced the challenges of the COVID-19 pandemic by implementing enhanced cleaning processes and offering flexible membership options that cater to the needs of modern professionals. Kelly Thompson, a Portfolio Community Manager, explains how the shift towards hybrid work models has necessitated a more adaptable approach to office space. This includes mobile furniture arrangements and improved aesthetics to foster productivity and collaboration among users. The company is committed to personalizing client experiences, tracking important dates, and offering amenities that enhance the overall work environment. Furthermore, WeWork aims to expand its services to reach a broader audience, including college students attending virtual classes. By reimagining its role in the coworking landscape, WeWork aspires to cultivate a sense of community and connection among its members. As professionals look forward to a return to normalcy, WeWork stands ready to support their evolving needs. The article provides a glimpse into how coworking spaces are transforming in response to changing work patterns and the ongoing impacts of the pandemic.