Bellefleur Flips the Script on Lingerie in the Heart of Bellevue

Bellefleur, a new lingerie boutique in Bellevue, is spearheaded by owner Lindsey Runyon, who emphasizes the importance of comfort and sensuality in women's fashion. Located on 103rd Ave, the pop-up shop features an array of unique, consciously crafted brands from France, Turkey, Italy, and the U.S., appealing to diverse customer tastes. Runyon believes that the right lingerie can empower women, fostering confidence beneath the surface. To enhance the shopping experience, Bellefleur offers a customizable subscription box, allowing customers to receive a curated selection of products based on their preferences. This innovative service has proven vital for revenue while adding an element of surprise. The store's inviting atmosphere aims to alleviate the discomfort many women feel when shopping for lingerie, making it a welcoming environment. With a strong community presence already established in Fremont, Runyon is excited about the potential of her new Bellevue location. As COVID-19 restrictions lift, she looks forward to reconnecting with customers and fostering a vibrant shopping experience.