Building the Hype How Urbanity Found its Footing in the Heart of Bellevue

Urbanity, a contemporary streetwear boutique located in Bellevue, has successfully established itself in a competitive retail environment by offering exclusive footwear and apparel. Founded by Lee Smith, the shop emerged from his realization of a gap in athleisure offerings while visiting New York City. Despite facing significant challenges, including a seven-month closure due to COVID-19 and a looting incident, Urbanity has thrived thanks to a dedicated customer base and community support. Lee has fostered strong relationships with the local community through charitable initiatives, such as food drives and sneaker release events that benefit local organizations. The boutique’s status as a “Tier 1” vendor allows it to feature high-quality brands like Nike and Supreme, appealing to a diverse clientele of sneakerheads and fashion enthusiasts. Urbanity's effective use of social media has also contributed to its rapid sales, with new merchandise often selling out within moments. The shop’s focus on cultivating a unique retail experience emphasizes nostalgia for iconic fashion staples and a commitment to originality. As casual fashion gains mainstream popularity, Urbanity remains a key player in the Bellevue area, showcasing the evolving landscape of streetwear culture.